Branded calling / RCD
Branded calling for originating carriers.
Rich Call Data lets your enterprise customers show a verified business name, logo and reason for calling on the recipient's phone — cryptographically tied to the call's STIR/SHAKEN signature.
Overview
What is branded calling?
Branded calling — also called Rich Call Data (RCD) or verified caller ID — answers a simple problem: people don't pick up numbers they don't recognize. When a call is signed with full attestation, the originating provider can include signed display information such as the company name, logo and call reason. Terminating providers verify it and show it on the handset.
For enterprises, a recognizable, verified identity can meaningfully lift answer rates. For carriers, branded calling is a premium service built on top of the STIR/SHAKEN and KYC foundations you already need.
For carriers
Why branded calling matters
Higher answer rates
Verified names and logos help legitimate enterprise calls stand out from unknown numbers and spam labels.
Built on attestation
RCD depends on strong, KYC-backed attestation — so your compliance posture directly decides whether you can offer it.
New revenue
Branded calling is a premium add-on you can sell to enterprise and contact-center customers on top of SIP trunking.
How VoIP Radar enables it
- 01
Vet the brand
Verify the enterprise, its right to the brand name and logo, and the numbers it will call from.
- 02
Sign the call
Apply the correct attestation and attach signed RCD with name, logo and call reason.
- 03
Monitor delivery
Track how branded calls perform and spot numbers picking up spam labels before your customer does.
Get in touch
Find out where your network stands
Tell us about your switch and traffic. A VoIP Radar engineer will map your STIR/SHAKEN, RMD and fraud exposure and send a written assessment — free, within one business day.
- STIR/SHAKEN & attestation review
- RMD certification gap check
- Fraud & robocall exposure snapshot
- Deployment plan for your SBC / softswitch